A closer look at the launches, systems, and cross-functional programs I’ve led, from competitive intel built 0→1 to AI-enabled PMM practices adopted org-wide.
Led full GTM for two flagship integrations: positioning, launch narrative, sales enablement, and co-marketing with partners. Coordinated CEO-to-IC across product, brand, and revenue.
MNTN stock jump on the news
media placements in the first two weeks of launch
Owned GTM for MNTN Express (SMB platform): Strategy, UI flow, copy, comms, paid media and more. Directed the entire LP with positioning, copy, and visual flow, built to convert on day one.
campaign rate lift with MNTN Express
entire SMB platform built and launched
Stood up MNTN’s competitive program with Crayon from scratch: battlecards, win/loss motion, and a deal-desk partnership that plugged directly into revenue.
influenced revenue
closed-won after ICP refresh
The raw artifacts behind the work, shared exactly as they were delivered: a customer testimonial series taken 0→1, platform planning, and channel strategy built end to end to align product, brand, and revenue leaders.
above adoption goal across 68 product & feature releases in H1 ’26
highest view rate of any MNTN paid ad, from the first testimonial video series