Jenna Powers.Turning complex productsinto clear stories.
Product marketing lead for high-growth SaaS, from positioning to GTM. I’ve helped scale startups to IPO, built competitive programs and playbooks from zero, and now lead PMM for every product release at MNTN.
above adoption goal across 68 product & feature releases in H1 ’26
influenced revenue from competitive program built 0→1
closed-won deals after ICP & journey refresh
MNTN
Sep 2022 – PresentSenior Product Marketing Manager · PMM Lead
Jul 2025 – Present
Product marketing lead across all product platforms and releases. Manage a team of two spanning GTM and Enablement, partnering with CEO-to-IC to ship launches that move PLG and Revenue.
- Led GTM for HubSpot & Upwave integration launches; MNTN stock climbed +12.26% on the news.
- Built the PMM AI (Cowork) practice, adopted by product, design, and program teams.
- Exceeded adoption goals by 118% in H1 '26 across 68 product & feature releases.
- 72% increase in campaign rate with MNTN Express (SMB) platform. Built + launched in under 2 months.
Product Marketing Manager
Sep 2022 – Jun 2025
Earned PMM a strategic seat at the table, informing product direction, GTM motion, and competitive strategy.
- Built & scaled the competitive program with Crayon from 0→1, driving $8MM+ in influenced revenue.
- Advocated for and launched the first testimonial video series across channels. Highest VR to date.
- Refined ICP, pain points & journey maps; +42% closed-won the following quarter.
Compass
Mar 2017 – Jul 2022Marketing Lead, National Operations
Feb 2021 – Jul 2022
Drove product adoption and retention across national teams during the run to IPO.
- Exceeded company OKRs by 160% with a data-driven adoption motion (Tableau / Heap).
- Influenced platform & tech roadmap through competitive intel and customer insight.
Marketing Manager
Jun 2020 – Feb 2021
Led the customer marketing team while driving product adoption.
- Shaped Compass’ positioning & messaging to separate the platform from competitors.
- Increased product adoption by 26% through qualitative + quantitative customer signal.
Associate Marketing Manager
Jan 2019 – Jun 2020
Hyper-growth environment. Built workflows national teams adopted.
- Built pitch materials, case studies, and launch enablement for sales & growth.
Marketing Advisor
Mar 2017 – Dec 2018
First employee at Compass OC. Stood up processes and GTM from zero.
- Doubled FY17 recruitment targets.
Togo's Brand
Sep 2014 – Mar 2017Customer Marketing & Advertising, Sr. Associate
Sep 2014 – Mar 2017
Partnered with the executive team on a national rebrand grounded in customer research.
- Curated brand ethos & messaging; built integrated campaigns with external agencies.
I sit at the intersection of product, gtm strategy, and revenue, bringing sharp insight on the customer POV and a get-things-done attitude to every launch.
Curiosity is at my core, allowing me to thrive in ambiguity and flex across the full PMM spectrum. I move fluidly between personas and insights, product complexity, and GTM obstacles, building the playbooks that transform early traction into repeatable, scalable growth.
- Positioning & Messaging
- Go-to-Market Strategy
- Product Launches
- Customer & ICP Research
- Segmentation Mapping
- Competitive Intelligence
- Revenue Enablement
- PLG & Sales-Led Growth
- Cross-Functional Leadership
- AI-Enabled Marketing & Automation
- PMM Playbook Development
- 2026Anthropic AcademyClaude Cowork, Certification
- 2022Harvard Business OnlineBusiness Analytics, Certification
- 2019Cornell University OnlineWomen in Leadership, Certification
- 2011CSU ChicoB.S. Marketing & Events