A first-of-its-kind: CTV → CRM .
Led full GTM for MNTN's exclusive HubSpot integration: positioning, launch narrative, sales enablement, and partner co-marketing that put CTV attribution directly inside CRM revenue reporting, significantly moving the stock up.
The Positioning
Framed the integration as an industry first: bringing Connected TV attribution directly into HubSpot's revenue reporting. Sharpened the narrative for B2B CMOs who had never treated CTV as a measurable channel.
The Launch Narrative
Owned the press release from first draft to final wire, coordinating with MNTN's PR team, HubSpot's comms team, and MNTN's CEO to align voice, quotes, and embargo timing across both companies.
Sales Enablement
Shipped positioning docs, discovery questions, objection handling, and a first-call demo flow to the full revenue org, so every AE could confidently generate leads and pitch the integration on day one.
Partner Co-Marketing
Ran joint content, social, and lifecycle motions with the HubSpot partner team, including a co-branded product page, blog, and integration listing in HubSpot's App Marketplace.
MNTN (NYSE: MNTN) stock jump on the news
CTV-to-CRM integration of its kind
Media placements in the first two weeks of launch
A two-week echo across trade, finance, and marketing press.
Coverage that ran in the first two weeks post-embargo, plus additional syndicated pickups across regional and financial content networks (Boston Herald, Miami Herald, Pittsburgh Post-Gazette, and others).